Augmented Reality

Working closely with 3rock Procreation designed an Augmented Reality experience which is now installed at different locations around the world. The system needed to be reliable, robust and accessible remotely to update content. Procreation delivered the technology for 3rock and created the content for each installation, including Tigers and Dinosaurs roaming through each environment. Installations around the world include Kenya, Netherlands, Nigeria and King Cross Station in London.

“It’s been an exciting, and at times very challenging journey delivering Augmented Reality experiences with our clients around the world. Procreation have not only been vital in designing & delivering the correct technology for the project, but also in working with each brands content to create dynamic new OOH advertising experiences in this new AR environment. We look forward to developing more new media concepts together.”

Toby Ginn, Director 3RockAR

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